Search Engine Optimization

Search engine optimization is the act of making a website come up higher in the search results of major search engines. Each major search engine has a unique way of determining the importance of a given website. Some search engines focus on the content or verbiage. Some review Meta Tags to identify who and what a web site's business is. Most engines use a combination of Meta Tags, content, link popularity, click popularity and longevity to determine a sites ranking.

One thing for certain, low-cost automated submission programs alone are not effective. Most of the major search engines heavily frown on this method. In fact, several have set up submission methods that ensure manual submission. Several years ago, these programs were relatively effective. But now search engine algorithms are much more sophisticated, and competition within every industry on the Internet is so competitive, that effective SEO must be done by a team of knowledgeable professionals.

Developing a Search Engine Marketing Strategy
We start by developing an appropriate search engine marketing strategy for your company. This includes:

Consultation Session:
We will research the functionality of the current client web site and inform you of any problems that may impede the search engine placement process. We will also recommend strategies that will enhance overall performance and aid in link longevity.

Keyword Research and Recommendations:
Through a combination of manual searches and custom research software, we will help pinpoint the most heavily searched keywords for your products and services.   Keyword recommendations will be provided to you for presentation to client.

Baseline Ranking and Web Site Position Report:
Our technicians will find every current link to your web site in the major search engines and directories. This elaborate for will be sent via e-mail to you to present to your client to document monthly link growth.

Gateway Page Creation:
Depending on the competitive level of the keywords for your web site, our technicians will create a bundle of manually created doorway pages to maximize the submission and spidering process.

Site Submissions:
Each packages include a minimum of three monthly submission sessions: two hand submission to the 15 primary engines and directories, and a secondary submission session to up to 7500 secondary search engines and specialized portals. Primary search engine submissions include: Alta Vista, AOL Netfind, HotBot, Lycos, iWon.com, MSN, Netscape, Open Directory, FAST, About, Northern Light, Google, and Teoma. Directories include Yahoo, Alta Vista and DMOZ.

Link Popularity Networking:
We provide two forms of link popularity enhancement. The first utilizes the power of our existing client base. The second is a manual procedure where our technicians thread links from properties that we own and operate into your client’s web site. After these links are established, the links pointing towards the client’s web site are again submitted to the major search engines listed above.

Link Purchases:
The following links can no longer be acquired by conventional submissions. Each directory requires a fee. Web sites that do not have existing links in these directories will be urged to purchase them. All are one-time fees paid directly to the companies themselves. Directories Include: Yahoo, Inktomi and Alta Vista .

Monthly Web Site Position Report:
Every 30 days, we will run a web position report to document the link procurement progress.

Determining Technology barriers
Most Web site developers do not understand the ins and outs of Internet marketing and search engine optimization. Therefore, many Web pages are designed and programmed with inherent roadblocks that affect search results. We can help you identify these roadblocks on an existing Web site and provide recommendations on how to fix these barriers for more effective optimization.

Of course, it's always best when we can help you develop your Web site from the beginning so it is designed and programmed with effective search engine positioning and optimization from the outset. We will always consider Internet Marketing strategies when we design and develop a Web site for you.

Search Engine and Directory Submissions
Submitting to search engines such as Google , MSN , and AOL , and directories such as Yahoo! , Looksmart , and ODP , can make a huge difference in the success of your Internet Marketing plan.

Directories do not accept Web sites in the same manner as Search Engines. Understanding the important aspects of what Directories are looking for and what they will and will not accept helps to ensure your listing will be accepted. Directories do not guarantee acceptance into their category listings, even when you have paid $299 for the review.

When you are accepted into a Directory such as Yahoo!, it is also important that your title and description is one that will help in your SEO efforts. Once your Web site is accepted into Yahoo! with a particular title or description, it is extremely difficult to change your listing if you are unhappy with the results. Therefore, getting it right the first time is paramount to your success.

It is also important to correctly submit your Web site to the major Search Engines. Some believe that you can auto submit your Web site through various software programs. Most of the major search engines heavily frown on this method. In fact, several have set up submission methods that ensure manual submission. We will always manually submit your Web site to the search engines to make sure your site is handled with the utmost care.